You may have noticed that we place emphasis on prospecting as part of the sales process and manage it as a Key Performance Indicator. This, however, does not divert our attention from the importance of opportunity management, which we rather add as a further dimension to activity based management. Experiencing a lack of opportunities? Opportunity tracking allows you to trace the origin of the problem.
Opportunities are logged in the system where predefined activities are identified as steps in the sales process. This ultimately allows for the opportunity for a planned strategy to be put in place.